Easy Mail Merge - Personalize Marketing Emails
Email Marketing Can't Get Easier!
1. Download and install Easy Mail Merge for Outlook;
2. Open Outlook and start a new mass mail session;
3. Import the email addresses and other optional texts that you want to personalize on each marketing message;
4. Create the marketing email using the already familiar Outlook email editor;
5. Select how to send the marketing emails - all at once or scheduled. That's it!
Why to Personalize Email Marketing Messages?
Even during the early days of the Internet, business people realized the huge potential of email marketing: low cost, targeted and easy to control. But, due to the spamming level of the last few years, more and more people are simply blocking or ignoring marketing emails, especially if they look like junk or bulk emails.
Ignoring such messages is probably always a good idea, but on the other hand it does not mean that every marketing email is a unsolicited commercial email. Many businesses maintain legimite mailing lists to which people subscribed for real and almost every company is using legimite newsletters for nesting marketing messages. This solution really works, as the subscriber expects to receive that newsletter email and so the email will not instantly end up in the email trash folder.
But the question is: how can a newsletter subscriber make the difference between a spam email and your marketing / newsletter email? In our opinion, the answer is to personalize emails so each subscriber receives an email that looks personal. Without a dedicated software solution, it can take ages to make, personalize and send messages to your entire mailing list.
Personalize Email Marketing Messages with Easy Mail Merge
Using Easy Mail Merge, you can personalize each marketing message, so you can send unique, personalized marketing content to each mailing list member. Using records of the imported mail merge fields, Easy Mail Merge allows you to insert variable text or even complex text scenarios. You can import variable text fields from Outlook Contacts, Distribution Lists or using the universal CSV file format.
For example, you maintain a marketing mailing list with all your customers and you have a product line consisting of 10 products: now you want to send a marketing email to all your customers to make them upgrade to the latest versions of your products, with different discount coupon codes depending on the product they purchased.
Of course, you don't want to waste several hours or days to manually make & personalize the marketing emails for your customers: Easy Mail Merge can do the work for you in minutes. Download the free trial and see for yourself.
Mail Merge Topics
How to compose a personalized email for a mailing list;
Main advantages of Easy Mail Merge;
Why to personalize email marketing campaigns?
Tips & tricks for safe mail merge emails.
Tutorials: Mail Merge Examples
Using Easy Mail Merge to send a personalized HTML newsletter;
Using mail merge to personalise & send a discounted offer by email;
Sending a meeting invitation via Easy Mail Merge;
Step by step mail merge tutorial.
More on Email Marketing Software
The importance of customizable bulk email software;
Why & how to distribute a press release by email - email marketing is not only about promoting products or services by direct emails to potential customers;
How to personalize email marketing campaigns - 5 easy steps to personalize & send marketing emails;
Email newsletter software - use email marketing software to distribute newsletters to your customers base;
Useful software for email marketing related tasks - software products designed to ease your email marketing efforts.