Bulk Email Software
Bulk emails are SPAM?
Often people refer to "bulk emails" as spam or junk emails, because the term "bulk" leads to unsoliticed, mass emails. From our point of view, if the emailing job is done right, "bulk email" is synonym to a marketing email. Never send your bulk emails all at once, never send them to persons that are likely not to be interested in your offer. When you send bulk emails, make sure your messages do NOT violate the Acceptable Use Policy (AUP) of email or internet service providers.
So, our answer is: if bulk email messages are not sent all at once and they are only sent to people who subscribed to receive your marketing emails, then bulk emails are not spam.
Using the right bulk email software, capable of personalizing the email content and sending the emails one by one, you are likely to greatly increase the success rate of your marketing emails.
Using bulk email software to personalize mass emails
Statistics say that 88% of email marketers are using or considering to use some sort of personalization for their outgoing marketing emails. According to Jupiter Research (2006), inserting a person's name into an email increases open rates by as much as 10%.
Using a bulk email software, such as Easy Mail Merge, you can easily insert personalized text in your bulk email session. All you have to do is to import the variable fields (for example, first & last name, city, product preferences, etc) from Outlook Contacts or a generic CSV file.
Never send all your bulk emails all at once!
Unless you are sending the bulk emails from a country that is not compliant with the CAN-SPAM Act, sending all bulk email messages at once is very likely to cause you trouble, as your email provider will catch all emails and suspend your account. Even if these emails pass the filters of your own mail server provider, they will likely get your email address black-listed on anti-spam servers, due to the high frequency of outgoing bulk emails.
As a result, if you plan to send hundreds or thousands of bulk emails, it is essential not to send them in a single session. Use a bulk email software capable of scheduling bulk emails, like Easy Mail Merge. This way, you can opt to send only a few emails at a time, scheduling sessions at pre-defined periods. For example, you can choose to send no more than 5 emails per minute.
Bulk email software add-in for Outlook
When you compose the email message, it is important to use a bulk email software that allows you to use and insert various email features, such as setting up the message priority, use HTML or plain text, request a read-receipt and so on. Our bulk email software lets you use the already-familiar Office Outlook interface, to compose the messages.
Easy Mail Merge is designed to work as an Outlook add-in and it supports all Outlook versions starting from Microsoft Office Outlook 2000, including the newest version of Microsoft Office Outlook 2007.
More on Email Marketing Software
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Why & how to distribute a press release by email - email marketing is not only about promoting products or services by direct emails to potential customers;
How to personalize email marketing campaigns - 5 easy steps to personalize & send marketing emails;
Email newsletter software - use email marketing software to distribute newsletters to your customers base;
Useful software for email marketing related tasks - software products designed to ease your email marketing efforts;
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Email Marketing Summary